SEATTLE— Ahead of the highly anticipated release of Disney and Pixar’s “Toy Story 4” on June 21, Alaska Airlines unveiled a special-edition aircraft today. The “Toy Story 4”-themed aircraft, Alaska’s second livery to feature Pixar’s characters, is decked out with toys from the “Toy Story 4” world. The aircraft was revealed to a crowd of surprised guests at Seattle-Tacoma International Airport by Alaska’s own Chief Football Officer Russell Wilson.
“Guests of all ages will be eager to toy with an adventure after hearing the buzz around our new ‘Toy Story 4’ livery,” said Natalie Bowman, Alaska Airlines’ managing director of brand marketing and advertising. “Many of us have grown up following the iconic characters, and we’re happy to take the toys to new heights, sharing the playful, heartwarming imagery with travelers across our coast-to-coast network––and beyond.”
Woody, Buzz Lightyear and Bo Peep span the fuselage while new toy Forky appears on the winglet, sparking smiles on guests peering out the windows of the aircraft. Guests boarding the “Toy Story 4” aircraft will also see a logo.
“We’ve seen Woody and the rest of the toys in a lot of unexpected places over the years,” said “Toy Story 4” producers Mark Nielsen and Jonas Rivera. “And this time, we’ll see them in an RV, at an antique store and in the innerworkings of a carnival. But how many people can say they’ve seen them at 35,000 feet?”
The unique design is a collaboration between Disney and Pixar and Alaska Airlines. The “Toy Story 4”–themed 737-800, tail number N589AS, is now flying throughout Alaska’s route network. With a cruising speed of 530 mph and sporting larger-than-life images of the toys, the aircraft will visit fans throughout the country via transcontinental routes and flights to Hawai’i.
Guests on the aircraft’s inaugural flight were treated to a celebration at the gate and on board, where they were also presented with a complimentary one-month Cinemark Movie Club membership. The membership will allow recipients to see the film at any Cinemark location where “Toy Story 4” is playing.
Disney fans can follow @AlaskaAir on Twitter and at facebook.com/alaskaairlines to learn about promotional activities leading up to the June 21 release of “Toy Story 4.”